We all know the feeling – and perhaps you even experienced it this past holiday: You buy a gift but need to return it as it wasn’t the right one. Then you have to go to several store locations to find the right item. Rather annoying, right? In this light, I wonder about the relevance of brick and mortar stores in the future.
Now Amazon is one of the most significant online players, in my point of view, and many others are playing it well, so the question is if brick and mortar stores will be outperformed by these online players in the near future?